“Business simulations and experiential learning are so valuable to students. If they don’t have a chance to practice in real-time, the learning doesn't cement for them and they can’t connect the dots.”

DEBORAH MANN, College of Human Ecology, Cornell University



Meeting the Need for a Practical Sustainability Simulation

Susan Svoboda

Susan Svoboda

Given the complex and integrated nature of green business topics, Susan Svoboda saw the need for a practical tool that was comprehensive, yet hands-on. After getting her MBA and working at the University of Michigan for several years in what is now the Erb Institute, she developed The Green Business Lab.

During her time at the University of Michigan, Susan had the opportunity to work with Professor Stuart Hart, a pioneer in the field of sustainable enterprise. He, too, saw the need for practical tools, and together they spent many hours discussing ideas for what would later become The Green Business Lab. Auspiciously, a third colleague, Richard Duke, known to many as “the founder of simulation and gaming as a scientific activity,” joined in the early conversations, offering instruction in simulation design concepts that proved invaluable.

Today, the Green Business Lab is run for university and corporate programs. Past clients include:

  • Cornell University
  • Georgia State University
  • Central Michigan University
  • Denver University
  • University of Michigan
  • Georgetown University
  • General Electric
  • Rio Tinto
  • Chrysler Financial